E-commerce:
A Brief History
- 1995–2000: Innovation
¨ Key
concepts developed
¨ Dot-coms;
heavy venture capital investment
- 2001–2006: Consolidation
¨ Emphasis
on business-driven approach
- 2006–Present: Reinvention
¨ Extension
of technologies
¨ New
models based on user-generated content, social networking, services
Origins & Growth of E-commerce
Origins & Growth of E-commerce
>> Precursors:
¨Baxter Healthcare [ In the year 1970, Pharmaceuticals introduced B2B by using a telephone based modem that permitted
hospitals to reorder]
¨Electronic Data Interchange (EDI) [1980]
¨French Minitel [1980s videotext system, B2C, ticket
service, travel, online banking]
¨None had functionality of Internet
>> 1995: Beginning of e-commerce
¨First sales of banner advertisements by ATT, Volvo
>> Since then, e-commerce fastest growing form
of commerce in the United States
E-commerce vs. E-business on technology infrastructure
- E-business:
¨ Digital
enablement of transactions and processes within a firm, involving
information systems under firm’s control
¨ Does
not include commercial transactions involving an exchange of value across
organizational boundaries
e-commerce vs e-business |