Types of E-commerce
- Classified by market relationship
¨ Business-to-Consumer
(B2C)
¨ Business-to-Business
(B2B)
¨ Consumer-to-Consumer
(C2C)
- Classified by technology used
¨ Peer-to-Peer
(P2P)
TYPES OF ECOMMERCE |
B2C E-commerce
>> Involves online businesses attempting to reach individual consumers
>> In 2014, total B2C revenues were about $524
billion
>> Many types of business models within this
category including online retailers, content providers, portals, transaction
brokers, service providers, market creators and community providers
>> Involves businesses focusing on selling to other businesses
>> Largest
form of e-commerce ($5.9 trillion in 2014)
>> Two
primary business models within B2B:
> Net marketplaces (includes e-distributors, e-procurement
companies, exchanges and industry consortia)
> Private industrial networks (includes single firm networks and
industry-wide networks)
C2C E-commerce
>>Provides a way for consumers to sell to each
other, with the help of an online market maker
>> eBay most well-known example
>> Estimated that size of C2C commerce will
reach $160 billion by 2014
P2P E-commerce
>> Uses peer-to-peer technology, which enables Internet users to share files and computer
>> resources without having to go
through a central Web server
>> Napster most well-known example until put out
of business for copyright infringement
>> Today, BitTorrnet is the leading P2P software network.
M-commerce
>> Use of wireless digital devices such as cell phones and handheld devices to enable transactions on the Web
>>Most widely used in Japan and Europe
(especially Finland)
>> Expected to grow rapidly in U.S. over the
next five years.
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